REGIO Jatek said the entire local toy market was worth around HUF 120bn in 2024.

REGIO Jatek's biggest sellers were board games, LEGO sets, toy cars, creative and developmental games, and plush toys.

The average purchase reached HUF 10,000 in the company's brick-and-mortar shops and was over HUF 13,000 in its webshop.

The Hungarian-owned business has 42 shops around the country.

Source: 
MTI - The Hungarian News Agency, founded in 1881.

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