Toyota Brand Boasts 10.9% Market Share in Hungary

  • 29 Jan 2026 9:12 AM
Toyota Brand Boasts 10.9% Market Share in Hungary
Sales of new Toyota vehicles in Hungary reached 16,635 in 2025, giving the car maker 10.9pc market share, importer Toyota Central Europe country director Richard Laszlo said at a press conference.

Turnover slipped 8.2pc as delivery problems hit sales of top-selling models, Laszlo said. He added that 18,000 vehicles, and a market share of over 11pc, was a realistic target for Toyota in 2026.

Excluding re-exports, Toyota's fleet sales in Hungary dropped 6.2pc to 9,930. Toyota's market share in the segment reached 12.4pc.

LCV sales declined 20.8pc to 2,773, giving Toyota 11.7pc market share.

Sales of battery electric vehicles surged 175pc to 294.

Sales of Toyota's premium Lexus brand decreased 9.3pc to 1,354 to give the car maker 6.3pc market share in the segment.
 

Source: MTI – Hungary’s national news agency since 1881. While MTI articles are usually factual, some may contain political bias, and readers should be aware that such content does not reflect the position of XpatLoop, which is neutral and independent.

Since the goal of XpatLoop is to keep readers well briefed, right across the spectrum of opinions, MTI items are shared to ensure readers are aware of all narratives within the local media.

XpatLoop believes in empowering readers to form their own views through complete and comprehensive coverage. To facilitate this XpatLoop has a balanced range of news partners, as you can see when you surf around XpatLoop.com
 

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