Big Brewers' Sales Droop in Hungary
- 5 Mar 2026 6:57 AM
Domestic sales volume of Hungary's biggest brewers fell 9.3pc to 503m liters in 2025, the Hungarian Brewers Association and the Small Brewers Association said in a joint statement.
Volume of beer brewed by the companies slipped 4.8pc to 473m litres.
Developments fit the trend in Europe, the associations said, noting that output of Austrian brewers fell 7.1pc in 2025, while domestic sales of German brewers dropped 5.8pc.
The market share of premium beers edged up to 25pc in 2025, while alcohol-free beers took 7pc.
Close to 70pc of beer was sold in cans and 14pc was sold in bottles.
The association data includes sales of Borsodi, Carlsberg Hungary, Dreher and Heineken Hungaria.
Source: MTI – Hungary’s national news agency since 1881. While MTI articles are usually factual, some may contain political bias, and readers should be aware that such content does not reflect the position of XpatLoop, which is neutral and independent.
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