1 result(s) for case study in Business
Will Outdoor Ad Spend Shift to Digital Platforms After Budapest Decree?
- 1 Jul 2026 8:26 AM
- business
Outdoor advertising restrictions in Budapest could lead advertisers to cut total ad spending or shift budgets to international digital platforms, the head of the Hungarian Advertising Association's out-of-home (OOH) division, Tamas Bauer, said on Tuesday in response to a June 26 city assembly decree.
Will Outdoor Ad Spend Shift to Digital Platforms After Budapest Decree?
- 1 Jul 2026 8:26 AM
- business
Outdoor advertising restrictions in Budapest could lead advertisers to cut total ad spending or shift budgets to international digital platforms, the head of the Hungarian Advertising Association's out-of-home (OOH) division, Tamas Bauer, said on Tuesday in response to a June 26 city assembly decree.