- 19 Feb 2021 8:26 AM
- Budapest Business Journal
The EU average rate of internet users who shop online stood at 72%.
Eurostat notes that online shopping is constantly growing in the EU, with the coronavirus pandemic bringing about major changes in habits and preferences.
In the 12 months prior to the 2020 survey, 89% of people aged 16 to 74 in the EU had used the internet, 72% of whom had bought or ordered goods or services for private use. Online shopping increased by 4 percentage points (pp) compared with 2019 (68% of internet users) and by 10 pp compared with 2015 (62%).
More than 8 in 10 internet users in the Netherlands (91%), Denmark (90%), Germany (87%), Sweden (86%) and Ireland (81%) had bought or ordered goods or services over the internet in the 12 months prior to the survey.
At the other end of the spectrum, fewer than 50% had shopped online in Bulgaria (42%), Romania (45%), and Italy (49%; 2019 data).
Over the last five years, the largest increases in online shopping among internet users were recorded in Romania (+27 pp), Czechia and Croatia (both +25 pp) as well as Hungary (+23 pp).