“We are delighted to be launching our Madame Tussauds franchise in Budapest with a local partner experienced in the field of brand-building and tourism. This will be the first full-scale franchise attraction of the Madame Tussauds brand.

Following a successful opening, we will continue to look at other Madame Tussauds franchise opportunities around the globe, in markets where the brand is not already present. Future partners are already being identified,"

- said Chris Scurrah, Merlin Entertainments’ franchise director.

“Our goal is to open a new Madame Tussauds attraction that adds another state-of-the-art venue to the list of tourist attractions in the heart of Budapest, while making the Madame Tussauds brand known and popular in Hungary.

Works on the attraction are already in progress and we are looking forward to opening our doors to visitors from around the world in 2022. We plan to expand the range of the Hungarian touristic offering with an attraction applying an interactive and experience-based approach,”

- adds Miklós Köncz, general manager of Dorottya Experience Kft.

In addition to international public figures, the Budapest attraction will feature several Hungarian historical figures within a dedicated section of the venue. One of the main objectives is to allow visitors, especially younger audiences, to get to know them in a fun, immersive, and interactive way.

The celebrities and historical figures to feature in the attraction were chosen after thorough market research and extensive negotiations. The plan is to include former politicians, Hungarian musicians, artists, athletes, and other public figures.

The attraction will be realized with the support of the Kisfaludy Program of the Hungarian Tourism Agency, based on an agreement between brand owner Merlin Entertainments and Dorottya Experience Kft.