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Plant-Based Food Market Grows 22% in Hungary

• 31 Mar 2022 7:01 AM
• Budapest Business Journal

The market for plant-based food products in Hungary grew 22% last year, business daily Világgazdaság said, citing data from retail and consumer intelligence firm NielsenIQ.

The global measurement and data analytics company told the paper that in value terms, the market for plant-based substitutes for cheese, milk, and yogurt grew to HUF 23 billion last year from HUF 18.5 bln in 2020.

Plant-based drinks accounted for three-fifths of the market.

Branded products made up 85% of the total. Nóra Csuti, the marketing director for Danone Hungary, which sells Alpro brand plant-based products, said sales growth in the category has been "in the double digits for the past two years."

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• Plant-Based Food Product Market

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Budapest Business Journal

Hungary's largest and oldest source of business and financial news in English. Since 1992 it has presented essential information on Hungarian business life, including international analyses about the country. These days the BBJ newspaper is published every other week, while it releases daily business news online including premium paid content.

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