KITCHIN - Kifli's Newest Private Label Products Are Lined Up in the Pantry in Hungary

  • 9 Jun 2023 2:14 PM
KITCHIN - Kifli's Newest Private Label Products Are Lined Up in the Pantry in Hungary
The past year has brought a shift in consumer habits and a golden age of private label products. „Value for money” has become as commonplace as salt and pepper. has now come up with a durable food range offering real Italian flavors.

"Private label products currently account for more than 4 percent of our sales, while in 2021 we were just starting with private label products, with an annual average of under 1 percent. The demand for them has increased greatly, and in response to customer demands, the portfolio has also expanded, and they are now present in almost every category.

The KITCHIN brand provides home cooks with high-quality cooking ingredients, and prices are more than competitive. This makes it an ideal choice for those who pay attention to taste as well as price," says Gabriel Makki, CEO of  

The latest products of under the KITCHIN name broaden the range of grocery food. The various durum pastas are even available in wholemeal BIO versions, and canned food includes cannellini and red kidney beans in addition to chickpeas and shredded tomatoes. 

The KITCHIN range caters to lovers of Italian flavours and includes specialties such as ghee, which is clarified butter. It is an alternative to ordinary vegetable oils, ideal for cooking at high temperatures and giving a delicate buttery taste to any dish.

In addition, orders placed online now reach customers in less than 180 minutes, and after Budapest and its agglomeration, the eastern part of Lake Balaton and the area around Lake Velence, Kifli’s outstanding service is now available in Székesfehérvár as well.

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