Since October 2023, MESZ has made claims about the health benefits of energy drinks, such as their high B-vitamin content and positive effects of caffeine on skin, hair, and weight management.

The advertisements claimed that one can of energy drink contains as much vitamin B as 3.6 kilograms of carrots, 1.7 kilograms of broccoli, or 2 kilograms of spinach.

The promotion advised users that they could safely consume five cans a day, and even suggested that energy drink consumption could reduce the risk of Alzheimer’s.

The GVH is investigating whether these claims are backed by factual evidence.

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