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Revealed: Most Popular Wine Regions in Hungary

• 21 Nov 2025 10:35 AM

According to a recent online survey by Csodásmagyarország.hu, Tokaj remains the most popular Hungarian wine region among domestic respondents, followed by Eger and Villány. The findings were announced by Visit Hungary.

The survey, conducted in November with 1,658 participants, indicates that most people are drawn to a wine region primarily for its natural setting and opportunities for excursions. Wine tastings, cellar visits, wellness options and gastronomic programmes also play a significant role when choosing a destination.

Tokaj, a UNESCO World Heritage Site, was named the top choice by 23% of respondents. Eger followed with 16%, and Villány with 15%. The Balaton Uplands and Badacsony shared fourth place at 7% each, while Szekszárd came fifth with 5%.

These were followed by the Mátra and Balatonfüred–Csopak regions (4%), then Balatonboglár (3%). Mór and Sopron each received 2%, and Neszmély also ranked with 2%.

The study also looked at wine consumption habits. White wine remains the most popular choice (43%), ahead of red (30%) and rosé (16%).

Sparkling wine accounted for 5%, semi-sparkling for 1%, and 5% of respondents said they do not drink wine at all. Preferences were largely consistent across age groups, with one exception: among those over 65, red wine takes the lead.

As for specific varieties, aszú topped the list at 16%, followed by Olaszrizling (11%), Merlot (10%), Bikavér (9%) and Cserszegi Fűszeres (also 9%).

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