The official Champions League fan festival runs from 28 to 31 May, transforming Heroes’ Square into a large football-focused event space with live entertainment, concerts, DJ sets, food stalls and fan activities throughout the day.

As part of the programme, Heineken will host a Fan Bar along with a series of interactive games and challenges over the four-day event.

One activity invites visitors to try to win the ball from a freestyle footballer, with successful participants rewarded with a beer.

On 29 May, football journalist Fabrizio Romano and former England international Ashley Cole are scheduled to appear at the Heineken Fan Bar, where they will serve beer to visitors between noon and 12:45 p.m.

The festival’s main attraction takes place on 30 May at 1:15 p.m., when Heineken will select five people from the crowd at Heroes’ Square to attend the Champions League final in person. The winners will be taken directly to Puskás Aréna for the match.

The campaign is part of Heineken’s wider focus on football as a shared social experience, highlighting how live sporting events can bring people together at a time when much social interaction happens online.

Celebrations will continue after the final with the official UEFA Champions League and Heineken afterparty at Vajdahunyad Castle.

The line-up includes electronic music artist CLAPTONE, alongside DJs Deaf Jules, Matu and Andrea Lane.

According to the organisers, tickets for the afterparty are still available.

Source: MTI – Hungary’s national news agency since 1881. While MTI articles are usually factual, some may contain political bias, and readers should be aware that such content does not reflect the position of XpatLoop, which is neutral and independent.

Since the goal of XpatLoop is to keep readers well briefed, right across the spectrum of opinions, MTI items are shared to ensure readers are aware of all narratives within the local media.

XpatLoop believes in empowering readers to form their own views through complete and comprehensive coverage. To facilitate this XpatLoop has a balanced range of news partners, as you can see when you surf around XpatLoop.com

*********************************************************************************************

You're very welcome to comment, discuss and enjoy more stories via our Facebook page: 

Facebook.com/XpatLoopNews + via XpatLoop’s groups: Budapest Expats / Expats Hungary

You can subscribe to our newsletter here: XpatLoop.com/Newsletters

Showcase Your Business to Expats in the Loop:

As an independent portal we’re grateful to all commercial supporters who help keep you in the loop with fresh insights and inspiration. Do you want your business to reach tens of thousands of potential high-value expat customers? If so please contact us here.