Winemakers In Hungary Get Gov't Support for Campaign Targeting 'Younger Consumers'
- 20 Oct 2022 7:20 AM
- Hungary Matters
Hungarian winemakers are launching a 2.6 billion forint (EUR 6.3m) campaign to popularise Hungarian wines among younger consumers and on foreign markets with government support.
Also, the government is revamping official administrative procedures with a view to simplifying red tape for Hungary’s 30,000 winegrowers and winemakers, according to a government official.
One fix in the pipeline is a new electronic administration system to be introduced in the first half of 2023, on a voluntary basis at first, for larger market players, Zsolt Nyitrai, chief adviser to the Prime Minister, told MTI, after meeting winemakers.
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