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Kifli.hu Overtakes Tesco as Largest Online FMCG Retailer in Hungary

• 26 May 2023 5:14 PM
• Hungary Around the Clock

Hungarian company Kifli.hu has overtaken Tesco as the largest online FMCG retailer, according to 2022 data from GKID-Mastercard.

Auchan came third, followed by Rossmann and DM. A newcomer to the top 10, Pelenka, took sixth place, only five years after the launch of the online store.

Spar was seventh on the list, followed by iDrinks, Foodora and Wolt.

Hungary’s largest online retailer, in the general category, was eMAG, followed by Alza, Media Markt, IKEA, and Kifli.

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