High Value Coffee Culture in Hungary
- 1 Jun 2023 4:37 PM
- Budapest Business Journal
The value of the entire Hungarian coffee market exceeded HUF 77 billion last year, in which customers spent HUF 19 billion on capsule coffees, 9% more than a year earlier, writes profitline.hu.
According to a joint survey of around 3,300 people by Costa Coffee and Gkid, a quarter of consumers drink coffee once a day, while half of the respondents drink coffee several times a day; only a few, 3%, drink only decaffeinated.
The turnover of decaffeinated coffees was 2% in value and 1% in volume of the entire coffee market, yet more than a third of coffee consumers say they consume decaffeinated coffee regularly.
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