Special Effects Ltd. Appoints New CEO in Hungary
- 13 Sep 2024 1:17 PM
For the first time in its 42-year history, the event service provider has appointed a former global FMCG executive as CEO. With the arrival of András Palkó, Special Effcts Ltd. - the key player in both domestic and international business tourism - has reached an exciting milestone.
András Palkó has built his career over nearly two decades at major corporations like British American Tobacco, Carlsberg, Heineken, and Coca-Cola HBC. He has held primarily sales, marketing, and strategic positions, which have provided him with a deep understanding of organizational operations. As a leader, he has managed teams of over 100 people and gained nearly 10 years of experience as a board member.
“It is an incredible honor to continue my career at a globally recognized, Hungarian-owned company that has been operating excellently, growing consistently and adapting even in the toughest times for decades” said András.
Founded as a family business in 1982, Special Effects now serves over 3,000 events worldwide annually, primarily providing audiovisual solutions (lighting, sound, and video technology). Ninety percent of the company's clientele are returning customers, a testament not only to the high quality of service but also to its first-class client management.
With a presence on six continents, the company is supported by a team of nearly 150 industry experts based in its Budapest and Debrecen offices, as well as a modern equipment park of 9,000 units, housed in a 2,800 square meter warehouse.
As a continuously growing organization, Special Effects Ltd. has been strategically preparing to transition from a medium-sized business to a large company for several years. One of András' primary missions as CEO will be to guide the company through this transformation.
“I aim to preserve the valuable culture that has driven the company’s success for years while opening up new opportunities for growth and innovation,” said András. “Through open and honest communication, supportive decision-making, and ensuring freedom for my colleagues, I hope to foster further development,” he added.
András Palkó steps into the CEO position, previously held by Zsolt Kassai, who led Special Effects Zrt. for six years. Zsolt will continue to support the company as a board member and as Vice President for Strategy and Innovation, aiding both the company and the recently established Special Effects Group, which now consists of 12 subsidiary companies.
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