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Cross-Border Shoppers Lured from Hungary to Slovakia

• 10 Jun 2024 11:50 AM
• Hungary Around the Clock

Kaufland, the sister chain of food retailer Lidl, has started an intensive campaign to attract Hungarian customers, promoting its shops in Slovakia near the border with a Hungarian-language online presence, Pénzcentrum reports.

Kaufland, which is not present in Hungary, simply offers better prices, the article states.

The company has been recruiting Hungarian workers for its stores for a long time.

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