Mobile Grocery Store Launched by Lidl Hungary
- 17 Oct 2025 7:37 AM
Discount chain Lidl has launched a mobile grocery store designed to bring basic food products directly to small rural communities, chairwoman Zita Szlavikovics announced at a press conference held at the company’s Ecser logistics centre.
Starting 17 October a specially converted minibus will tour 48 villages across Hungary until mid-November, reaching 28,000 people.
Lidl will offer a selection of over 80 products, including fresh fruit and vegetables, dairy items, dry goods, canned and frozen foods, at the same prices as brick-and-mortar stores.
The mobile unit will make a stop at several locations each day and serve customers for a few hours before moving on to the next village, Szlavikovics said, adding that the project is a unique Hungarian innovation. If successful, the company plans to continue and expand the programme in the spring.
Lidl currently operates 216 stores nationwide, serving approximately 3.5 million customers daily.
Photo courtesy: Lidl
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